Even though it is extremely important that your website is pleasing to the eye, it is even more important that it is logical and useful. So, before you think about typing an HTML tag, you should decide on how the website should function. The actual content and structure of the site are essential for SEO as well as user experience since Google pays close attention to the structure of the site when it comes to ranking it. As a result, you should create a site design when you do a wireframe of the site and then show it to a few friends or your peers to ensure that it is easy to understand and has an intuitive design.
#2: Must Have Important Business Details
When you are talking about your business’s mission statement, you should try to keep the actual text to the exact minimum that is necessary. Remember, most people will skim through this part of your website, so you should try to be as clear and succinct as possible. People typically have very short attention spans, so it may be best to compare your business to something else that is well known. For example, the website, muzecreative.co.uk is described as being a “small agency with big ideas”. This comparison and association help people to understand that your company offers careful curation that the Muze Creative brand is known for. You should never underestimate the power of a few words, over many.
The actual information about your business that should be listed on your website, would depend on the nature of the business. For example, if your website is for a business in the food or restaurant industry, then the site should have information which includes your menus, types of drinks available, locations and specific addresses, map etc. On the other hand, if you are an e-tailer, then your website should have sharp images of the clothing you tailor. In the event that your business is heavily reliant on lots of past customer reviews, then your website should feature lots of testimonials.
One example of that type of business is a wedding planner. This website should include reviews from brides and grooms that write about their wedding experience and how the wedding planner made their dream wedding come true. Web designers or developers should include information on the past projects, websites or applications they have created and should link out to their previous work. Hair salon websites should have testimonials and pictures of their work and the experiences of their customers. The pictures shown on this type of website should showcase the skills of the hairdresser so that they would attract more business. It is extremely important that you build your site so that it is carefully tailored to the specific information that the visitors will want to see.
Another important element to include on your website is your contact information. This includes a phone number, email address, physical address as well as a contact form that is very visible and easy to find on the website. The location of these details is extremely important since you want to avoid frustrating a potential customer.
It is best that you don’t put information such as your phone number or email address as an image on your site, but rather as clickable words or words that can be easily copied and pasted. This will ensure that your contact information can be used as accurately, quickly and conveniently as possible. Also, most smartphones have a click to call feature, so that people can simply click on your phone number and call you right away without having to physically input your phone number.
In the event that you’re selling actual products on your site, then you need to properly secure it. This means having an SSL certificate which will actually encrypt the information between you and your customers. In particular, this means their credit card information, SSN etc. You should also look into getting GeoTrust, VeriSign, Entrust or TrustE on your website.
#5: Social Media
There are numerous social media platforms available and it is important that you have a business profile on as many of them as possible. This includes Facebook, Twitter, Instagram, LinkedIn, Foursquare, Tumblr, Pinterest etc. Social media is absolutely essential when it comes to marketing any business and a social presence is a must.
#6: Mobile Ready
The director of Bing, Andy Chu says people are often browsing the web on their mobile devices with strong intent. This means they are often looking for information, where to buy something in particular or go somewhere. Smartphones and other mobile devices are driving more and more web traffic every day and they will continue to grow. As a result, it is essential that your website is accessible and easily readable via mobile devices to ensure you get business now and in the future.