An introduction to website user behaviour

A business website needs to be user friendly in order to be successful and it must cater to the needs of its customers. Understanding user behaviour can help businesses improve their websites.

Website user behaviour refers to exactly how users interact with the site and how they behave when using it. User behaviour can include the number of clicks visitors make when they land on the website, their navigation around the site, and the length of the session. The conversion rate is a particularly important measure of user behaviour, as this refers to the percentage of users who make a purchase on the site or take another desired action.

These customer metrics of how users behave when they visit your site can be recorded and analysed. It is possible to look at data of the user behaviour and consider overall user experience, as studies have shown that if a visitor has a negative user experience, they are very likely to bounce off the site.

With internet sales taking up a greater percentage of total sales than ever before, it is more important than ever for online businesses to understand website user behaviour and to optimise their website to appeal to customers.

How can you improve the user experience?

Improve accessibility

Ensuring your website is accessible for all users will mean that visitors to the site have a positive experience. Using a responsive web design, which will adapt for desktop or mobile access, streamlined navigation, resizable text if possible, and predictive personalised features that make recommendations and predictions can make the site easy and pleasant to use.

Make sure your site is user friendly

Taking action to ensure your website is really easy to use will pay dividends. Firstly, start by selecting an appropriate domain name for your business. When considering what domain name to buy domain name sites as visit can be easily accessed to ensure your website has a user-friendly, appropriate name. It is also important to ensure your site is quick to load and optimised for mobile browsing.

It is clear then that user experience and user behaviour, including the time users stay on your site and the vital conversation rate, are intrinsically linked. By improving the user experience and understanding your user behaviour, you will be well on the way to having a successful website.