The lack of budget, according to Hubspot, is the third most challenging obstacle. Unless you have unlimited capital at your disposal and are willing to invest a substantial amount into trial and error, you’ll want to know the best ways to market your business, even on a small budget.
That being said, here are some of the most powerful ways to promote your brand:
Creating a Website
This one is a no-brainer if you want to penetrate the online market. Even if you have been working for months perfecting your product or service, it’s important to take things one-step at a time. Gaining market exposure when starting can be challenging and frustrating, but you have to understand that you are in the awareness stage of things.
The first thing you will want to do is create content that not only talks about your brand but also educates and engages people in your niche. This will play a huge role in helping people understand your brand and what you have to offer. It is an excellent way of luring new customers so that when they are ready to purchase, they will consider your brand instead of your competitors. Creating an ideal website nowadays isn’t hard. You can use one of the numerous WordPress templates out there or hire professional website designers to do the hard work for you.
Search Engine Optimisation
Unless you are Google, Apple, or Amazon, very few people will be aware of your brand and what you have to offer, until you make your website visible. Even though search engines are designed to fit the users and not the name, you will not get as far without the right exposure.
The solution is to focus on SEO, one of the most important aspects of marketing today. Finding the keywords in your niche that people use to find products or services will help with exposure.
Creating Valuable Content
It is a known fact that people like interesting, helpful, and engaging content. However, so does Google. There are numerous ways to share what you offer including blogging, infographics, podcasts and videos by a professional video agency. This form of brand marketing makes you marked as an authoritative expert in your field.
If you are not an excellent writer, do not fret. You can always avail of the services of freelance writers, VAs or even web designers. Excellent writers will always provide quality content on any topic of your niche.
Nowadays, almost everyone uses social media on a regular basis. Among the numerous social media platforms, you should make sure that you engage with potential clients on Facebook, Twitter, Instagram, Pinterest and Reddit. What separates each platform from the other is the uniqueness in terms of interactions. This allows you to focus on a platform that suits your business the best, instead of attempting to master all of them.
Chances are you have heard about this one before, as over 75% of marketers are estimated to have utilised influencer marketing in order to spread the word about their brand. In this form of marketing, you should make use of endorsements from reliable brands, blogger reviews, as well as social media posts. This technique is bound to give you good results as long as you set realistic expectations and focus on telling your story.
As daunting as this one sounds, it pays to use live-streaming features on social media to engage with your audience. Facebook and YouTube are currently the best platforms to exercise this form of marketing technique. It will help you tell your story and build an audience in real time.
If you are struggling on this aspect, note that you have the option of paid social advertising. If you have a limited budget, this will not seem like an ideal form of marketing, but some social media platforms like Twitter and Facebook are relatively inexpensive given the exposure that they provide. Bear in mind, however, that you will not see incredible results overnight, but any publicity gets you a step closer to achieving your business goals.