If someone calls your medical practice after hours and can’t speak to someone, there’s a good chance they’ll move on to another service. This is where a medical answering service can do the most for you.
How a Medical Answering Service Can Help You and Your Practice
Smaller practices rarely have fulltime personnel to handle incoming calls at all times. Only larger medical businesses have something like a call center to handle the influx of calls from clients and potential clients.
Voicemail can only help so much. People would much rather speak to a live person about their concerns, even if that concern is just to verify an address or appointment.
With a live answering service, you can effectively keep your medical practice open 24-hours a day. At even the most basic level, an answering service can provide your practice with a number of advantages.
Answering questions after hours
People don’t always think of things to ask during daylight hours. They also don’t always have the time to call you up when you’re available. You can leave a detailed voicemail message to answer common queries.
You can also sign up for some phone automation to help as well. But, as stated, people would prefer to speak to a human being. If they can’t get a live person they can move on to a service that does offer live help.
Giving out needed information
Even with voicemail messages, there’s a ton of stuff you can’t add in there without the message taking too long and frustrating people. When someone calls needing to know a specific thing, they don’t want to sit through a long message or have to play the automation game to find what they want.
If a person is calling to ask about a process or product, they usually don’t want to wait until the next day or after the weekend to hear an answer. By that time, they will have sought that information elsewhere. This is an easy way for you to lose clientele.
Providing human interaction
The need for human interaction constantly comes up as something people appreciate. When someone calls your practice and speaks to a human being, it shows you care about that interaction and want to facilitate a relationship. It humanizes your business and adds value to the services you offer.
Don’t Assume an Answering Service Will Cost You Too Much
These types of services are an investment in the longevity and viability of your medical practice. Consider every time a simple call loses you a potential client. You lose money, business, and even goodwill.
If instead, there’s a live person ready with answers and information, you can gain even more business. That’s especially true these days where people like to go online and talk to others about good services they encounter.
Don’t assume medical answering services are all one-size-fits-all. You can customize them and truly make them a full part of your medical business. They’re certainly worth looking into if you don’t have the means to hire people to answer your calls 24/7.